diff --git a/package.json b/package.json
index 5ee12ac8..74b95081 100644
--- a/package.json
+++ b/package.json
@@ -12,7 +12,8 @@
   "scripts": {
     "dev": "next dev",
     "build": "npm-run-all build-tracker build-geo build-db build-app",
-    "start": "next start",
+    "start": "npm-run-all telemetry start-app",
+    "start-app": "next start",
     "start-env": "node -r dotenv/config scripts/start-env.js",
     "build-app": "next build",
     "build-tracker": "rollup -c rollup.tracker.config.js",
@@ -25,7 +26,7 @@
     "build-mysql-client": "dotenv prisma generate -- --schema=./prisma/schema.mysql.prisma",
     "build-postgresql-schema": "dotenv prisma db pull -- --schema=./prisma/schema.postgresql.prisma",
     "build-postgresql-client": "dotenv prisma generate -- --schema=./prisma/schema.postgresql.prisma",
-    "postbuild": "node scripts/postbuild.js",
+    "init": "node scripts/init.js",
     "copy-db-schema": "node scripts/copy-db-schema.js",
     "generate-lang": "npm-run-all extract-lang merge-lang",
     "extract-lang": "formatjs extract \"{pages,components}/**/*.js\" --out-file build/messages.json",
@@ -36,6 +37,7 @@
     "download-country-names": "node scripts/download-country-names.js",
     "download-language-names": "node scripts/download-language-names.js",
     "change-password": "node scripts/change-password.js",
+    "telemetry": "node scripts/telemetry.js",
     "lint": "next lint --quiet",
     "prepare": "husky install"
   },
diff --git a/scripts/postbuild.js b/scripts/postbuild.js
deleted file mode 100644
index 6372bd65..00000000
--- a/scripts/postbuild.js
+++ /dev/null
@@ -1,10 +0,0 @@
-require('dotenv').config();
-const sendTelemetry = require('./telemetry');
-
-async function run() {
-  if (!process.env.DISABLE_TELEMETRY) {
-    await sendTelemetry();
-  }
-}
-
-run();
diff --git a/scripts/telemetry.js b/scripts/telemetry.js
index 2f3a1aa0..3714ff35 100644
--- a/scripts/telemetry.js
+++ b/scripts/telemetry.js
@@ -1,3 +1,4 @@
+require('dotenv').config();
 const fs = require('fs-extra');
 const path = require('path');
 const os = require('os');
@@ -26,13 +27,14 @@ async function sendTelemetry() {
     await fs.writeJSON(dest, { version: pkg.version });
 
     const payload = {
-      umami: pkg.version,
+      version: pkg.version,
       node: process.version,
       platform: os.platform(),
       arch: os.arch(),
       os: `${os.type()} (${os.version()})`,
-      isDocker: isDocker(),
-      isCI,
+      docker: isDocker(),
+      ci: isCI,
+      upgrade: json.version || false,
     };
 
     await retry(
@@ -51,4 +53,10 @@ async function sendTelemetry() {
   }
 }
 
-module.exports = sendTelemetry;
+async function run() {
+  if (!process.env.DISABLE_TELEMETRY) {
+    await sendTelemetry();
+  }
+}
+
+run();